Advertising 101: What are Ethos, Pathos & Logos? (2026) | Boords
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Advertising 101: What are Ethos, Pathos & Logos? (2026) | Boords
Jul 6, 2020
boords.com
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Colgate advert promotes 'revolutionary' new toothpaste
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12 Examples of Ethos, Pathos, and Logos in Advertisements
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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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