Schools make millions using athlete likeness, even if the athlete never sees a dollar. When a college promotes a game, sells merch, or posts highlight clips… they’re using the faces, names, performances, and stories of their athletes. And that likeness creates real revenue: 🏟 Ticket Sales — Star athletes boost attendance. Big names fill seats. 📣 Marketing & Promotion — Posters, graphics, social posts, commercials… all built around the athletes’ images. 📺 TV Deals — Networks pay more when a te
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