Mar 26, 2025 · With this report, we assess the current state of the creator economy, including sizing the market opportunity, outlining the current landscape (private funding, forms of …

We define Creators as those who use digital technology to make and publish unique creative content, whether in the form of video, film, art, music, de-sign, text, games, or any other media …

We propose research questions related to creators, consumers, firms, and platforms, and discuss the implications for the marketing function within organization.

Creator content provides a substantial opportunity for advertising that produces tangible outcomes, and marketers are taking notice. To get the full picture of the impact of creator …

I've been taking advantage of AI Tools to help with everything from enhancing my audio to multi- camera edits for my podcast, or even helping me organize my priorities as a creator.

The Future of Creativity Study provides the most comprehensive view into the global Creator Economy and how creativity is changing across the U.S., U.K., Spain, France, Germany, …

Jan 1, 2007 · We first situate our study within relevant literature around the creator economy, the role of platforms, and issues such as social capital building and economic precarity. We then …