Amazon MGM's thriller starring Chris Pratt was the lowlight of this frigid January, but last year had five weekends with ...

The blizzards that have blasted across much of the United States took their toll on the box office, as Comscore reports that ...

Mercy,” a $60 million thriller starectring Chris Pratt as a man in a near-future standing trial before an AI judge, was the ...

Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

China's box office was led by Davis Films’ new horror release "Return to Silent Hill," which debuted at No. 1 with RMB66.1 ...

Update: In a very good sign of confidence, Searchlight is moving up Radio Silence’s Ready or Not 2: Here I Come from March 27 to March 20. The new release date comes in the immediate wake of Ready or ...

Bombora, the pioneer in B2B data, today announced that Proximic by Comscore's Predictive Audiences now includes 300 new contextual audiences built based on Bombora's proprietary B2B data. This ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

Proximic by Comscore's Predictive Audiences now includes 300 new contextual audiences based on Bombora's B2B data.

Return On Capital Employed (ROCE): What Is It? Just to clarify if you're unsure, ROCE is a metric for evaluating how much pre-tax income (in percentage terms) a company earns on the capital invested ...