Jessica is a writer, editor and media professional who has spent her career working with some of the most influential names in media. Prior to joining Forbes Health, Jessica was the manager of ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads – what’s driving results and what ...

Researchers behind a new study say that the methods used to evaluate AI systems’ capabilities routinely oversell AI performance and lack scientific rigor. The study, led by researchers at the Oxford ...

Kennedy-Shaffer is a biostatistics educator and researcher at the Yale School of Public Health. There’s a thought exercise I like to do with my statistics students. Imagine a doctor who throws away ...

In today's data-driven world, statistical analysis plays a critical role in uncovering insights, validating hypotheses, and driving decision-making across industries. R, a powerful programming ...

In February, we reported on a cheating scandal that resulted in U.S. Medical Licensing Examination (USMLE) scores being invalidated for hundreds of Nepali test takers, some of whom later filed a class ...