These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Salesforce is looking for a Senior Analyst, Data Engineer who will be a part of its Finance Data Office team based in ...

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based attribution – across models like ...

SaaS Financial Analytics Dashboard built in SQL and Mode Analytics. Tracks ARR, NRR, GRR, CAC, LTV, ARPU, and Payback to show how retention and customer acquisition efficiency drive growth in a ...

Built an interactive YouTube Analytics Dashboard using SQL + Python + Power BI to track video performance, engagement trends, and subscriber growth. Uncovered insights like top 10 videos driving 60% ...

Separating planned from unplanned downtime provides insight into maintenance needs and process stability. Reducing unplanned downtime is one of the fastest ways to improve output without new ...

So, you’ve got a marketing plan, maybe even a few different campaigns running. That’s great! But how do you actually know if any of it is working? That’s where key marketing performance indicators, or ...

In my years managing business intelligence projects, the limitations of traditional reporting have become abundantly clear. Early in my career, senior leaders would often wait weeks for static reports ...

In today’s data-rich environment, business are always looking for a way to capitalize on available data for new insights and increased efficiencies. Given the escalating volumes of data and the ...

Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

What if you could supercharge your Power BI dashboards without spending a dime? Imagine transforming hours of manual coding into seconds of precision, all while unlocking advanced visualizations that ...