Professor Rajiv Satti joins Smerconish to break down how predictive markets—where traders bet on elections and world events—operate in a gray legal zone.

As part of the test, ads will show up at the bottom of ChatGPT’s answer to a user’s query and will be labeled as “sponsored.” OpenAI said ads won’t dictate the answers ChatGPT provides, adding that ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Learn how Amazon sellers can use AI ecommerce optimization to boost visibility, automate tasks, forecast inventory and scale ...

Zhang, E. and Zhang, J. (2026) The Rising Influence of Technology and AI on the Hospitality Industry: A Qualitative Review. Open Journal of Business and Management, 14, 456-465. doi: 10.4236/ojbm.2026 ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Abstract: Since social media platforms, such as Facebook, are growing so quickly, digital advertising has become a highly data-driven ecosystem. Optimizing return on investment (ROI) and reducing ...

NEW YORK, Dec. 9, 2025 /PRNewswire/ -- Cadent, a predictive advertising company and a portfolio company of Novacap, today announced that it has acquired VuePlanner, a leader in YouTube video ad ...