The e.l.f. Glow Reviver Slipstick is a tinted lip oil stick that combines the best of both worlds with tinted lip balms and ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

Goth culture is seeing a resurgence–thanks in part to Gen Z–and Liquid Death and e.l.f. Cosmetics are reuniting to lean into ...

After their first collaborative release sold out in under an hour, Liquid Death and E.L.F. Cosmetics are gearing up for ...

Victoria Beckham's clever blush hack will save you time, money and free up your makeup bag. Including Victoria Beckham Beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Neha Tandon Neha Tandon is a writer focused on beauty, covering everything ...

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...

When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly ...