Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s ...

Sharon Smith joined Kilpatrick as counsel in its trademark, copyright & advertising team in San Francisco, the firm announced Friday. Smith represents clients in trademark, copyright, trade secret, ...

Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have ...

New York, NY, Aug. 14, 2025 (GLOBE NEWSWIRE) -- BBB National Programs’ National Advertising Division determined Caraway Home, Inc. supported its “free of PFAS” and “non-toxic” claims for its cookware, ...

New York, NY, Aug. 11, 2025 (GLOBE NEWSWIRE) -- A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended ...

The underlying National Advertising Division (NAD) case (#7415) was initiated by Verizon Communications Inc. In that challenge, NAD recommended T-Mobile discontinue savings claims that appeared in a ...

In the case of Hindustan Unilever Limited v. RSPL Limited, underlining the fine line between comparative advertising and defamation, the Delhi High Court passed an interim order involving an ...

Ranjan Narula and Shakti Priyan Nair of RNA, Technology and IP Attorneys examine how Indian law and recent court rulings have shaped comparative advertising and trademark disparagement in an ...

June 2 (Reuters) - Meta Platforms (META.O), opens new tab aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...