A long-running lawsuit over allegedly defective air conditioning systems in GM full-size pickups and SUVs is now in its eighth year, and it still hasn’t been certified as a class action. The ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Abstract: Most associative memory neural networks are realized by memristor, but memcapacitor which can simulate the biological behavior of neuron preferably has better characteristics than memristor ...

Omnicom and Interpublic said they would not direct their clients’ advertising away from media platforms because of the platforms’ political content. By Lauren Hirsch and Tiffany Hsu The Federal Trade ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...

In sum, the student transformed a general interest in children in tragedy to an examination of Euripides’ depictions of children murdered by their parents. They then narrowed their focus to three ...

This guide will show performance marketing examples, will detail the key performance marketing channels, and will cover the benefits of using performance marketing. Performance marketing is a form of ...