The blizzards that have blasted across much of the United States took their toll on the box office, as Comscore reports that ...
Amazon MGM's thriller starring Chris Pratt was the lowlight of this frigid January, but last year had five weekends with ...
Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...
New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.
China’s box office was led by new horror release 'Return to Silent Hill,' which debuted at No. 1 with $9.3 million.
Con una tormenta invernal cubriendo una gran parte del país, Hollywood tuvo su fin de semana más tranquilo del año en la taquilla. El thriller ...
US – Media evaluation and planning firm Comscore has added new audience engagement insights for television to its Comscore Content Measurement (CCM) platform. The module will allow users to examine ...
US – Media evaluation and planning company Comscore has completed its recapitalisation transaction with preferred stockholders. Comscore had announced the recapitalisation in September, stating that, ...
Return On Capital Employed (ROCE): What Is It? Just to clarify if you're unsure, ROCE is a metric for evaluating how much pre-tax income (in percentage terms) a company earns on the capital invested ...
RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free ...
RESTON, Va. - Comscore (NASDAQ:SCOR) announced Thursday the integration of content-level audio contextual targeting and cross-platform campaign measurement capabilities with The Trade Desk platform.
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