Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

It all really comes down to habit. Once people get used to doing things one way — like using the word "horsepower" to refer to an engine's output — it can be exceedingly difficult to get them to ...

Your browser does not support the video element. Google's dominance is facing new challenges as search habits shift. Social apps like TikTok and AI chatbots like ...

In a move that could redefine the web, Google is testing AI-powered, UI-based answers for its AI mode. Up until now, Google AI mode, which is an optional feature, has allowed you to interact with a ...

Having unbalanced V-twin engines bolted directly to their steel frames is one reason Harley-Davidsons vibrate so much. To alleviate the vibrations, Harley-Davidson began using rubber-mounted engines ...

A Reddit report says Apple will allow iPhone uses in Japan to choose a search engine besides Google after installing iOS 26.2 for the first time. The company will allegedly allow users to choose from ...

With iOS 26.2, Apple is adding a prompt that allows iPhone users in Japan to select a preferred search engine. As noted on Reddit, the option to choose a search engine comes up after installing iOS 26 ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories. “It’s ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature 1, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories.