For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On ...

In this ebook, you’ll learn how UX and SEO work together to boost website performance and drive more conversions. We’ve all felt the frustration of trying to navigate a poorly designed website – from ...

Most companies aim to provide the best possible experience for their customers—and Google is not an exception. Its users are its customers, and its product is search results, so its ultimate goal is ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what your brand is known for. New AI platforms, powered by generative ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.