Expectations of what brands post on social media are also changing, according to the research. Around two-fifths (37%) of consumers want brands to post entertaining content, and nearly half (49%) want ...
NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...
As the new year sparks digital detoxes, our columnist argues the rise of short-form content is damaging attention spans and ...
Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...
LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...
YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
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Morning Overview on MSN
Disney+ and Netflix revive short-form video from a failed streaming app
Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...
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