You see them all over the Web: little snippets of information that are buried in a page, and change each time you visit. Or even more mysterious, bits of information about you: your machine name and ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

Web development is a long and complex process, with much time and effort needed to create a successful website. To boost the process's efficiency and speed, there is a superb tool for Backend ...

React-based frameworks that render web pages on the server could paradoxically be the future of front-end development. Here’s why. Today, front-end development and JavaScript are synonymous. And while ...