One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Lisa M. Given receives funding from the Australian Research Council and Australia's eSafety Commission. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for ...

Federal officials say a company that operates hundreds of landing pages for AI answers is running an operation that has duped ...

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think about organic search. Brands are racing to optimize for AI ...

The acronyms are multiplying, and the pressure is mounting: Every few months, a new term captures the attention of marketers and technologists, each pointing to the rapid changes in how people ...

Google cofounder Larry Page had a vision for search engines 25 years ago that sounds eerily close to what its AI product Gemini is making possible today. Page, who started Google with cofounder Sergey ...