Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.

Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Federal officials say a company that operates hundreds of landing pages for AI answers is running an operation that has duped ...

A monstrous galaxy named Inkathazo with plasma jets 32 times larger than the Milky Way has been discovered, challenging ...

The acronyms are multiplying, and the pressure is mounting: Every few months, a new term captures the attention of marketers and technologists, each pointing to the rapid changes in how people ...