Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

"This isn't a Cravath story," one partner said of the talent war, which has also struck Wachtell lately. "It’s a Big Law ...

Discover what applied cost means in accounting, how it works with allocation rates, and see an example to understand its role ...

Will it transform marketing, communications and business development? While the arrival of PE investment may seem unsettling at first, it holds the promise of helping law firm marketers and their ...