Study finds gaming over 10 hours weekly linked to obesity, poor diet, and sleep problems in college students—well below ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

If your team still treats content testing like a quarterly project they scramble to do after a campaign launches, it's time to evolve. Modern, successful, work-smarter-not-harder marketers don't test ...

A new technique called the "generalized gap test" for the detection of multivariate outliers is presented. It is based on the observation that the distribution of the lengths of the edges of minimum ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there ...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common ...