Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...

The US Air Force (USAF) has begun the process of evaluating a new radar for its fleet of Boeing B-52H heavy bombers. A lone B-52H, equipped with a modernised active electronically scanned array (AESA) ...

Many medical organizations and frontline health care providers are grappling with a challenge they haven’t had to face in many years: how to protect newborns against hepatitis B. Last week, a federal ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

A guide to split testing for business owners tired of trivial tweaks and "growth hacks." Learn how to run A/B tests that impact your bottom line by focusing on big-swing hypotheses instead of button ...

Helen Branswell covers issues broadly related to infectious diseases, including outbreaks, preparedness, research, and vaccine development. Follow her on Mastodon and Bluesky. You can reach Helen on ...

The agency said it planned to craft a more comprehensive rule, but the move alarmed public health advocates, who have long worked to eliminate asbestos in consumer products. By Roni Caryn Rabin The ...

Daniel Payne reports on how the health industry and Washington influence and impact each other. He joined STAT in 2025 after covering health care at POLITICO. You can reach Daniel on Signal at danielp ...