Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.
Business Wire

Driving Business Innovation With Marketing Mix Modeling: Quantzig Illustrates Why It's Inevitable for Your Business

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...
Business Wire

Marketing Mix Modeling Helped a US Pharmaceutical Company to Achieve Better Marketing ROIs | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Yahoo Finance

Ipsos MMA Named a Leader in 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions for Second Consecutive Year

New York, New York, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 ...
adexchanger

Marketing Mix Modeling

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of ...
Visual Studio Magazine

Gaussian Mixture Model Data Clustering from Scratch Using C#

Data clustering is the process of grouping data items so that similar items are placed in the same cluster. There are several different clustering techniques, and each technique has many variations.