Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring ...