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Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

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Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

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Jelena McWilliams, former chair of the FDIC, is joining data sharing fintech Plaid as its new president of corporate and ...

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Digital Storefront, a digital marketing and embedded finance platform serving financial institutions nationwide, today announced it has rebranded as Movemint. The new name reflects the company's ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.