Better get the puppy chow ready as a new LEGO Icons set has arrived with the cute and cuddly Golden Retriever Puppy set ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO Group has collaborated with The Pokémon Company to launch the first-ever official LEGO Pokémon sets. Available for ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Gotta build ’em all! On Monday, The LEGO Group and The Pokémon Company revealed they’ve joined forces to create the […] ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in real time, ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...