Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Opinion: The Department of Justice's settlement with RealPage argues that the use of algorithmic pricing software itself ...

Discover how Markov chains predict real systems, from Ulam and von Neumann’s Monte Carlo to PageRank, so you can grasp ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) Chinese tech giant ByteDance has signed ...

A Waymo self-driving car in Los Angeles wrapped with art by Tommii Lim. His cartoon cat is a stand-in for the target Waymo customer, who enjoys kicking back and relinquishing control of the ...

For more than two decades, we’ve lived in a world shaped by Google. Businesses built their web presence around keywords, backlinks and SEO tactics designed to please search engines’ algorithms. Nancy ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...