The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...
Smaller films in languages other than Hindi face challenges in securing streaming deals, with many remaining unsold due to ...
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism ...
Pongal is a celebration of togetherness, gratitude, and tradition, and this festive season, Zee Tamil is all set to make the ...
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