Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads. Enhanced ...

Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here's what you should know. Starting in May, Google Ads will be setting a ...

Opinions expressed by Entrepreneur contributors are their own. Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...