Twenty years ago, I was part of a team at a large financial services company building one of the first online wealth-management tools. While it was transformational at the time and really a huge ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Building and executing a product strategy is difficult, to say the least. Forty-five per cent of all products fail to launch on time, while 20% of that number fail to meet internal targets Using an ...