Calling All Clydesdales! Why More Super Bowl Ads Should Use Mascots

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

OpenAI to test ads in ChatGPT as it burns through billions

According to financial documents obtained by The Wall Street Journal in November, OpenAI expects to burn through roughly $9 ...

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

The functionality of ChatGPT Search and its Atlas browser is not really new. Meta, commercial AI competitor Perplexity and ...

OpenAI to Roll Out Ads in ChatGPT Starting With Free Tier

OpenAI is set to roll out ads in ChatGPT, starting with the Free and new $8 Go tiers. Paid Plus, Pro, and Enterprise users ...
QSR magazine

QSR Ad of the Month: Subway’s Value-Based Spot Hits Home

In a tight economy it’s no surprise that QSR restaurants focus on their value proposition in ads. We’re seeing more ...

Here we go: OpenAI CEO Sam Altman once called it a 'last resort', but ChatGPT is about to get stuffed with ads

OpenAI has announced that ads will soon be appearing in ChatGPT for both free users and those who subscribe to the lowest ...
Nielsen

Nielsen: Two-Thirds of Black Consumers Pay More Attention To Ads That Reflect Their Culture

Black America’s engagement and cultural influence are driving growth in key sectors of the media landscape that every ...
Bored Panda on MSN

This online group is sharing posts of ‘people making bad decisions with their ads’, and here are 22 of the funniest examples

You never know what and who you're gonna come across on the Facebook marketplace. It's the beauty and the bizarrity of this wild online market.

How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

For men, how much alcohol is too much?

Health officials seriously considered lowering the recommendation for men to one drink a day, but that did not end up in new ...

Ads Are Coming to ChatGPT. Here’s How They’ll Work

OpenAI says ads will not influence ChatGPT’s responses, and that all ads will appear in separate, clearly labeled boxes directly below the chatbot’s answer. For instance, if a user asks ChatGPT for ...

ChatGPT to start showing users ads based on their conversations

As part of the test, ads will show up at the bottom of ChatGPT’s answer to a user’s query and will be labeled as “sponsored.” OpenAI said ads won’t dictate the answers ChatGPT provides, adding that ...