This video shares a highly requested makeup tutorial inspired by Huda’s signature soft glam look. The focus is on smooth skin ...

This video breaks down the NYC 10 makeup look in a clear and easy tutorial. It focuses on skin, definition, and subtle glam ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

The mom's video sparked over 6 million views and thousands of comments Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her work has ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...

Underpainting has existed backstage at runway shows for years, but it wasn’t until celebrity makeup artist Mary Phillips pulled back the curtain on the technique in late 2025 that it became a ...

What does Black beauty mean to you? Black beauty is confidence, creativity, and being able to show up as myself. Growing up in a Jamaican household, I was surrounded by strong women in a culture that ...

You don’t have to pick up your phone.” Blumenthal found inspiration from 1920s and 1930s beauty packaging while developing ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Hannah Morrill Hannah Morrill is an editor covering gifts and beauty. After ...

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