This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you do because otherwise, you would ...

In today’s digital landscape, many organizations will likely face the unfortunate reality of a breach of employee data. The human resources department is the critical link between safeguarding a ...

China, the most populous nation in the world, passed its first significant data privacy legislation in August. Moving forward, any global business or aspiring startup doing any type of trade or ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...