Following a challenge from Ahold Delhaize USA, BBB National Programs' National Advertising Division recommended that Lidl US, LLC discontinue or modify certain grocery price comparison and "exact same ...

The discounter said it will stop making certain “exact same basket” comparisons in response to a report from an independent ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

You really can’t go (or scroll) a few feet some places without bumping into an ad. They are ubiquitous to life these days, for better or worse. It raises the question, what ads were people in the past ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...