Interviews: Ajit Varghese, Partner & Group CEO - Madison Media Group & Hiveminds, and Vivek Das, Chief Digital Officer, talk ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Agentic AI is arriving faster than governance, faster than marketing and, in many ways, faster than our language. Here's what ...

Agentic commerce isn’t about replacing human judgment. It’s about scaling it with structure, clarity and trust.

As the AI hype fades, Rubeena Singh frames 2026 as a marketing reset, where authentic content, brand trust and human-led ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Asset-Based Lending (ABL): A loan secured by collateral such as inventory or receivables, offering flexible borrowing terms ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

The pro-agentic shift is reflected in DeepL’s trends research. We found 80% of leaders report increased AI-driven ROI, with ...