It seems that businesses, whether they’re small or global 2000 concerns, are buying more supplies using search at some point in the B2B procurement process. Some people begin and end a procurement ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

Understanding the buying process is essential for anyone wanting to market or sell in business-to-business (B2B) settings. With this knowledge, you can reach the right people at the right time and in ...

In April of 2017 Forrester released a report predicting a 300% growth in investments this year for artificial intelligence (AI) compared to 2016. This explosion of interest in insight-based marketing ...

No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report ...

B2B decision-makers almost always have a preferred vendor in mind before a purchase group is established. That’s the finding from exclusive research, carried out by B2B Marketing in association with ...

As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients. I noticed three things that started to change ...

B2B search marketing teams should step up to the forefront in lead generation initiatives in 2012. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four ...

International rating agency eMarketer estimated that the global e-commerce sector would be worth USD27 trillion in 2020. This may not be anything near what the world’s e-commerce market expected when ...