The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Steven Cost As leaders, ...

What should we do when our intuition clashes with our analysis in an important decision? Stick with analysis? Go with intuition? How to decide? Consider John, who is a promising 35-year-old manager at ...

A “gut feeling” emerges when information and experience work together with efficiency and accuracy. Here’s how you can sharpen your intuition for better decision-making. Risk is inherent in making ...

We live in a data-driven society that increasingly requires us to focus on logic, hard facts, and tangible proof to rationalize our decisions. But some of the world’s most successful leaders, ...

Do you make decisions using your intuition—or is it actually “misintuition”? Here’s what researchers are learning about how to make better choices. An illustrated view of the human nervous system, ...

My best friend had planned an epic 40th-birthday celebration: a girls’ trip to a wine festival in Italy. While the trip itself sounded heavenly, my feelings leading up to it were hellish. The plan was ...

Old business concepts don't work anymore. To thrive in an unpredictable world, entrepreneurs and executives must leverage the power of business intuition. Let's dive into the transformative role of ...

We've been running on a very narrow spectrum of human intelligence, and it's landed us in social and environmental crises. Our very survival now depends on reclaiming other, wiser parts of our minds.

Do you feel like the world (and your mind) is spinning? As if the ground beneath your feet isn’t safe or solid? We now have access to an unprecedented amount of knowledge, data, and information ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...