Why Apple is the best investment for future AI

Regardless of whether your company is experimenting with AI today or planning for future adoption, it is essential to invest ...

Apple Rumored to Partner With Intel on iPhone Chips

It has once again been rumored that Apple might revive its chipmaking partnership with Intel, but the chips would be designed ...

Apple Joins the Wearable AI Race With a Pin-Like Device

Apple is reportedly developing an AI-powered wearable pin with cameras and microphones, but its purpose, privacy impact, and ...

Apple’s Siri to see two major AI improvements this year

We’ve learned a little more concerning the cadence of Apple’s plans to recast Siri as an AI-driven chatbot. Apple reportedly has a two-tier approach.

Craig Federighi rejected feature that would use AI to design your iPhone’s home screen: report

A new report from The Information today dives into the current structure of Apple’s AI organization, now overseen by ...
Cult of Mac

Today in Apple history: Super Bowl Mac ad airs against the odds

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Report: Apple's New AI Strategy Firms Up Under Craig Federighi

Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to ...

How Apple nearly chickened out and came close to not airing the legendary "1984" ad

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...