Akaash Vishal Hazarika, a senior software engineer, explains how AI integration and prompt engineering are changing hiring in ...

Editor's take: Amazon, like other Big Tech players riding the AI wave, is pushing chatbots and LLMs into as many products as possible. Even the Kindle app, designed for human-written content, is ...

PHOENIX (AZFamily/CNN) — Amazon has released its annual roundup of the most frequently asked questions posed to Alexa during 2025, revealing a diverse range of topics users seek help with from the AI ...

NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...

Amazon Ads and iHeartMedia Expand Partnership with New Programmatic Audio Offering Through Amazon DSP The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have ...

Amazon’s revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an ...