PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common ...

This week, OpenAI is introducing a research preview called Operator. I initially wanted to do a hands-on, but once I found out that you need a Pro account (which costs $200 per month), I decided to ...

As we near ChatGPT's second anniversary, we're expecting some sort of new feature announcement from OpenAI. It can't be Advanced Voice Mode, which already launched several weeks ago after being ...

According to OpenAI, this new generation model will be the most powerful and capable artificial intelligence model to ever come out of the company and it is delivering high end capabilities straight ...

In the rapidly evolving landscape of artificial intelligence, we're witnessing a fascinating transformation in the world of GPT (Generative Pre-trained Transformer) models. GPT is a type of artificial ...

OpenAI releases GPT-5, which has handy improvements, but a close look reveals it isn't AGI and not even close to artificial superintelligence (ASI). In today’s column, I examine the newly launched GPT ...

To use a chatbot, one starts a “session” by entering a query — usually referred to as a “prompt” — in plain natural language. Typically, but not always, the user is a human being. The chatbot then ...

The recent rollout of OpenAI’s GPT-5 model has not been going well, to say the least. Users have made vociferous complaints about everything from the new model’s more sterile tone to its supposed lack ...