Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

Google's John Mueller has said many times that 302s vs 301s are pretty much the same thing in terms of how Google treats redirects. He often said not to worry about using a 302 over a 301 or the other ...

Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they are looking for, even ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

When to use a 301 redirect As I explained in a previous column, Understanding Search Engine Duplicate Content Issues, 301 is a status code that tells search engines that the content at a specific URL ...

On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should ...