According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

For the last month, I was a builder of worlds, creating with a few waves of my hand. Or at least, I was while testing the Apple Vision Pro, the tech giant’s shiny new spatial computer and outlet for ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. I started with CNET reviewing ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Forbes contributors publish independent expert analyses and insights. Steven covers accessibility and assistive technologies. This context is important when considering the advent of Vision Pro. A ...

After six months with Apple Vision Pro, things feel stuck. A glacial rollout of immersive content, a lack of native apps, and no word of Apple Intelligence make the $3,500 product harder to swallow.

Apple’s first scripted immersive short film arrives on Vision Pro today. And you’ll probably have to watch it alone. Apple’s first scripted immersive short film arrives on Vision Pro today. And you’ll ...

Apple's spatial computer gets its first upgrade since 2024. The new strap can be bought separately for the original Vision Pro, too. I started with CNET reviewing laptops in 2009. Now I explore ...

There’s no shortage of discourse surrounding Apple Vision Pro. Is it a flop? The future? Something in-between? Most of the narratives have little to do with actually using the device, though. After ...

Vision Pro can be fantastic for staying focused. Image: D. Griffin Jones/Cult of Mac After eight months of using my Apple Vision Pro, I’ve found it immensely useful for my writing work. I try to spend ...

Apple today released a new Developer Strap for the Vision Pro, on the same day as the Vision Pro with an M5 chip became available to purchase at Apple Stores. The second-generation Developer Strap ...

A new image shared by prototype collector and leaker Kosutami appears to show parts designed for an unreleased all-black Apple Vision headset. The image shows what seems to be a Vision Pro's left ...