Researchers conducted a study in which they showed four classrooms to students and asked about their perceptions of masculine traits versus feminine traits of the rooms. They also showed the same ...

To minimize negative impacts of agriculture on biodiversity and related ecosystem services, 'biodiversity-friendly' management is needed. Why scientific results are rarely translated into agricultural ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Philadelphia, October 21, 2021 – Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the ...

There's an old saying in the advertising business that perception is reality. While that may not be completely (literally) true, it does have real relevance in terms of how one responds to advertising ...

Anyone who has experienced a conflict with another person—family member, friend, co-worker, etc.—likely has felt some frustration that the two of them don’t see eye to eye about what happened between ...