An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market ...

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and ...

A new study by Yesmail Interactive, in conjunction with Gleanster, finds that 80% of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history. The ...