"Touchpoint Guru" Hank Brigman defines a touchpoint as an influential action initiated by a communication, a human contact or a physical or sensory interaction. Each touchpoint is a message that ...
SCOTTSDALE, Ariz., Oct. 10, 2017 (GLOBE NEWSWIRE) -- Vicki Mayo, CEO of The TouchPoint Solution™, is proud to announce the launch of TouchPoints™ basic, a simpler, more affordable version of the ...
"Increased need for competitive differentiation and consistent customer experience throughout customer journey are the major driving factors of the customer journey ...
Marketing communications have undergone a revolution in the last 20 years. Who would have thought in the 1980s that 20 years later online would be so important, that our understanding of word of mouth ...
Integrated Communications consultancy Tute Consult has launched their proprietary planning framework – ’49 Touch Point playbook’. The Playbook is a detailed chart where one can create a communication ...
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