Apple CEO Tim Cook is doubling down on his Nike stock ownership, with his purchase of close to $3 million in shares seen as an endorsement of the sports brand's turnaround strategy.

Apple's WWDC 2025 developer conference begins today. Apple CEO Tim Cook kicked things off with a 1 p.m. ET keynote. Apple showed off "Liquid Glass," the new look to its software coming to iOS 26, ...

Apple CEO Tim Cook really wants consumers to replace their PCs with iPad Pros. In a recent interview with The Telegraph, Cook asked, "If you're looking at a PC, why would you buy a PC anymore?" Cook ...

Clicking the image above will open Tim Cook’s post on X. A new M4 MacBook Air is basically a sure thing, but the “Air” tease could be referring to a new iPad Air release as well. Gurman states that ...

A new iPad lineup wasn’t the only thing on Tim Cook’s mind when he introduced the tablets from Apple’s California headquarters in May. The hint was on his feet: a pair of one-of-a-kind sneakers ...

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