To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Launching a product doesn’t have to feel like blindly solving a Rubik’s cube — the right product launch template will help you map out your strategy, high-level goals, in-the-weeds details, and all ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...