LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the IT services industry. A prominent IT services ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the electrical switchgear ...

Every brand, irrespective of its category, understands the important recall factor that music brings in. This is evident from well-established instances such as MTV Coke Studio and Mahindra Blues ...

This paper discusses the steps taken by VH1 Research & Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and ...