Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Survey response rates are dropping because customers feel brands ...

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