By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Like drug addiction, greed hijacks the brain's reward system. In healthcare, this pathological pursuit of profit has life-or-death consequences.

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In an era of economic uncertainty and inflation anxiety, many Americans find themselves torn between financial prudence and the desire for small pleasures that brighten daily routines. The morning ...

Employers who have introduced team-based rewards systems to foster creativity, collaboration, productivity and sales may want to look again at a system that new research shows can create an unintended ...