Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Lattice Engines, the provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform. It is the only enterprise-grade marketing platform ...

Adobe has unveiled an advanced suite of predictive AI agents that are reshaping how businesses manage marketing, creativity, and customer experiences. These tools, seamlessly integrated into the Adobe ...