EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

As retailers and marketing teams head into the summer months in the northern hemisphere, it's time to take a breath and ask, What have we learned about buyers and multichannel marketing in the first ...

NEW YORK, March 25, 2021 /PRNewswire/ — Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen ...

SAN MATEO, CA--(Marketwired - May 3, 2016) - EverString, the largest and fastest-growing predictive marketing SaaS company introduces the EverString Audience Platform which enables marketing and sales ...

To build competitive advantage both in the short term and in the longer term, companies need to segment the market. Market segmentation can aid in better achieving both strategic and tactical ...

In preparation for the holidays, I recently took a trip to a local electronics store to buy a gift for my son. While I have visited the store frequently in the past to browse their selection, I had ...